Hi 

Welcome to Digital & Dad.

Enjoy exploring Digital Transformation topics, methodologies and opinions from my personal experiences of delivering transformation projects.

If you're a Dad like me or soon to become one, hopefully you'll also find some helpful tips to hold on to your sanity! 

I'm Abbas. With over 15 years of experience in digital consulting, I’m great at championing customer experience and helping businesses compete in an ever-changing world. I have helped both private and public sector organisations drive successful business and agile transformations through a deep understanding of customer experience and change management principles.

My expertise lies in conducting comprehensive operating assessments to identify opportunities for growth and optimisation. I leverage my stakeholder management, organisational and leadership skills to help organisations achieve their digital transformation goals, streamline their operations, and drive revenue growth.

In my most recent role, I had the privilege of creating and launching a new open banking product, which was a game-changer for the financial services industry. I was responsible for managing the product strategy and business analysis from ideation to launch, collaborating with venture capitalists, branding, marketing and PR along the way.

My experiences of working with organisation such as Vodafone, Miral (UAE), BT, FCO, LOreal (France), TUI (Sweden), Hugo Boss (Germany), Fidelity, Barclays and HSBC to name a few, have equipped me with the skills to drive adoption of new products and services, manage stakeholder expectations, and lead teams through complex business transformations.

If you are looking for a results-driven consultant with a proven track record of success, I would be delighted to connect with you. Let's collaborate to achieve your business goals and drive your organisation towards a successful digital transformation.